“Catch It” Dixon Energy Ad

Challenge:

How to promote a full service heating & cooling company in Northern NJ, where there is a lot and lots of competition.

Solution:

Using eye-catching baseball image, we connected the concept of “catching” a good value. It was an easy conjunction—the culmination of baseball season and the beginning of heating season.These cards generally went to non-customers and solicited new sign-ups before winter.

Results:

These postcards have been a real success. Strategically mailed en masse by zip throughout their territory, the cards always get good results. The company’s owners liked the graphic boldness of the art, and love the results of the mailings.