In case you weren’t aware, there is a place you can go to see ALL the Superbowl ads over time. This website is a fantastic repository of all the ads you’ve loved (think Abe Vigoda & Betty White playing football for Snickers), the ones that left you teary-eyed (any Budweiser Clydesdale spot or this one), and the ones that just left you puzzled (too many to name).
Want to time travel back to a 1976 ad for Xerox? It has a monk in it performing a Rosie Ruiz maneuver with a Xerox machine to get 500 collated copies faster than hand copying them. How about reviewing a fun 1995 spot where a Coke driver and a Pepsi driver try each other’s favorite drinks in a late night diner? That was definitely pre-pandemic as they share the soda cans blithely.
But even better (well, maybe) than reviewing all the fun (and yes, sometimes cringey) ads of yesteryear, is that you can also preview all the new Superbowl ads for this year as soon as they are released—before the big game!
It’s a fun time of year to pay attention to marketing, all in all. Superbowl 30-second spots are now at a jaw-dropping 7 million dollars! Who is jumping in with both feet? Reeses has a very funny commercial in which it introduces a new product. Arnold Schwarzenegger’s dry humor shines in a Statefarm ad—and there are sheep in it! Some are just not that great, IMHO, but I will let you decide without throwing anyone under the bus. And after the game—all the ads will be rated on numerous websites. So keep score—of the ads, not the game—and see if your tastes align with the “pros” who will be writing them up. Really, though, the ads are for you and me. That makes us the pros.